Technology empowers us to be better informed but also makes us less patient and more demanding than ever before. If Amazon or Uber give me exceptional customer service, then that is what I expect from every company or brand I interact with, regardless of size or industry. That’s the expectation economy in action. According to Gladly’s 2018 Customer Service Expectations Survey, 92% of consumers said they would stop purchasing from a company after three or fewer poor customer service experiences.
Continue reading “Six Steps for Citizen-Centric Experiences in the Expectation Economy”